The Dorito Effect

by | Read by Chris Patton

Published by Dreamscape Media

Mark Schatzker shows us how our approach to the nation’s number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs. Instead, we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language -flavor - that evolved to guide our nutrition, not destroy it.

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AudioFile Review

The Dorito Effect

Narrator Chris Patton gives a persuasive performance in this detailed examination of the provenance, pervasiveness, and power of food flavorings. Patton’s narration is as irresistible as the man-made chemical flavorings that are reported to be taking over the taste of “real” food and to be the real cause of our nation’s obesity epidemic. Patton’s modulated voice smoothly delivers the scientific research, while his well-timed pauses highlight the stunning statistics on obesity and the paradoxes of our culture’s love-hate obsession with food. The author also discusses how food technology and marketing determine much of what we choose to eat and what we really taste. Patton’s straightforward narration will keep listeners intrigued and may make them think twice before reaching for another snack. M.F. Winner of AudioFile Earphones Award, 2016 Audies Finalist © AudioFile 2015, Portland, Maine


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